MESSAGE CREATION, BRAND PLATFORM, GO-TO-MARKET, EDITORIAL PLANNING & WRITING
HOW I HELP YOU
This isn’t an hourly gig.
I’ve been doing this long enough to know that real value is not gauged in the hours spent. It’s about the impact you have on the challenge or opportunity. My goal is for every client I work with to feel like they are getting huge bargain, seeing value and want to keep deepening our relationship.
My role falls into two different categories, depending on what you need. Many partners will end up using both, ramping up their services when they need them, and scaling back when they don’t. That’s the basis of the “Lease-a-Piece” concept and why it works for smaller agencies.
I currently serve as a Fractional Chief Marketing Officer for:
PEER
REVIEWS
“He’s often the smartest guy in the room, but he doesn’t point it out to everyone. He’s too busy walking in your shoes, trying to solve your problems, coming up with that brilliant, simple solution. He just made your job easier, probably using some sort of metaphor to describe the problem and solution. And now you’re the star of your company because you’re solving problems. So don’t hate Eric. Hire him.”
EASY TO BUY.
EASY TO RESELL.
Monthly Retainer
Pitching and Project Approaches
Client Consultation
Strategic Recommendations
Perspective and Fresh Ideas
Client Meetings/Wrangling
I have set a limit on retainer relationships with a cap of 5 small agencies. By design, I will not manage more than that, grow any bigger or outsource my skills. I will keep this page updated with availability, and email my list when a position becomes open.
Project-by-Project
Brand Platforms
Messaging
The Big Idea
Marketing Strategy
Creative Problem Solving
These situations aren’t unique. There are solutions for every challenge and opportunity your team has been presented with, but sometimes it’s hard to see it from the inside. Getting an outside viewpoint, from someone who has no vested interest except solving the challenge, gives you the edge you very much need.
PEER
REVIEWS
“Eric is a master of bringing the true essence of a brand to life. Consultations are like messaging therapy. He helps empower teams to bring their company’s vision and purpose front and center.”