Rebranding the City of Alpharetta

In 2022, the City of Alpharetta underwent a rebranding campaign to better reflect the major changes taking place within the city. Eric Berrios worked alongside id8 to revamp the city's brand identity.

The old tagline, "Tech City of the South," had served the city well for many years, highlighting its status as a hub for technology and innovation. However, city officials recognized that the brand was too narrowly focused on business and technology, and didn't accurately represent the city's diverse population or recent developments in infrastructure and social connectivity.

The new tagline, "Georgia's Connected City," was chosen to reflect Alpharetta's growing emphasis on community and social connections. The city has invested heavily in public spaces and recreational amenities, such as the new Alpharetta Greenway, which provides a network of trails and parks for residents to enjoy.

The rebranding campaign also aimed to showcase Alpharetta's commitment to sustainability and environmental stewardship. The city has implemented a number of initiatives to reduce its carbon footprint, including the adoption of renewable energy sources and the promotion of eco-friendly transportation options.

The rebranding campaign was launched with a series of advertisements and public events, including a community-wide celebration featuring local musicians, food vendors, and other entertainment. The city also worked closely with local businesses and organizations to ensure that the new brand identity was embraced by the entire community.

The new tagline has helped to position Alpharetta as a modern, forward-thinking city that is committed to sustainable growth and community engagement. The city's new brand identity has been embraced by residents and visitors alike, and has helped to attract new businesses and investment to the area.