Marketing Nutrition (5 of 5): Bacon, Bacon, Bacon

First off... You may not like bacon, but that doesn't, necessarily, make you a bad person. Know that most people around you love bacon. My anecdotal research consists of a few years now, when asked to bring a dish, I literally just bring bacon. Just... bacon. And within an hour, my dish is always empty. People say "oh...is that bacon?!" If I bring bacon to the brewery, I'm an instant hero and just made 4 new friends.

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Eric Berrios
Marketing Nutrition (3 of 5): Broccoli and Carrots

Unfortunately, roughage and vitamins are a necessary part of a healthy, adult diet. So, at some point, almost all of us have given up and eat green and orange things on a regular basis. In some cases, a lot. But NOBODY is getting jazzed about it, all the time. You just.. chew and swallow.

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Eric Berrios
Marketing Nutrition (2 of 5): Fad Diets

The people who are dieters tend to go from one new idea to the next with the conviction that this time will be different! Non-dieters, by contrast, either have a lifestyle that works for them perfectly or don't, frankly, care (I am squarely in one of those camps). For my purpose today, I'm gonna pick on the dieters a bit. Particularly the ones who keep trying the next, new thing.

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Eric Berrios
Marketing Nutrition (1 of 5): Twinkies

Marketing your business really is a lot like nutrition. Not everything you do is the same, healthy or sustainable. In some cases, it can even be toxic. I've used this metaphor a lot over my years, and have finally gotten the chance to write it down and share my perspective.

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Eric Berrios