MESSAGE CREATION, BRAND PLATFORM, GO-TO-MARKET, EDITORIAL PLANNING & WRITING
MY APPROACH
I believe in a pragmatic approach to client solutions, striking a balance of aspiration and practicality. When approaching a challenge or opportunity, I deliver solutions that have longevity and appropriateness that lead to long-term client satisfaction. It’s not enough to deliver startlingly good creative – it needs to move the business objective.
My role is to uncover what we are really solving for, articulate a path for success and present a solution that has clients nodding their heads, ready to move forward.
I’ve been doing brand work long enough to know that clients, creatives and the market can lose sight of the original goals and the success metrics. I’m a simple solution. I come at the challenge with a fresh, seasoned perspective able to see angles that the team often misses.
PEER
REVIEWS
“Having worked with Eric first as a client and later as a colleague, I think he’s one of the most valuable thinkers you can have on your team. He’s been doing this for a long time, and doing it well. But just like a valuable Oregon pinot with a few years on it, he’s best when you give him a little room to breathe... see what he comes up with. It will be memorable. ”
ONLY WHAT YOU NEED, WHEN YOU NEED IT
It’s likely you won’t keep a full-time strategist busy all the time. And every time a strategy professional is doing something different, you aren’t getting the best value of their time. That’s where I plug in. When you add me to your team, you can immediately deepen your bench strength, be more competitive and increase your bandwidth without taking on long-term expense and overhead.
By keeping my role very narrow, there’s no waste. You’re team does what they are exceptional at and I do what I’m exceptional at. By staying in those lanes, the client gets so much more than they expected.
Most of my time, these days, is spent creating messaging, brand architecture and the written strategy behind brand, product and services identity. In short, I work on the first dozen pages of a brand guide. I develop the strategy behind a campaign. Or I help clarify and focus a client who is scattered and unfocused.
I am able to come in, quickly assess a situation and present actionable solutions.
If this sounds interesting, we should talk.
Eric Berrios Brand Strategy Articles
PEER
REVIEWS
“Eric is an absolute industry professional - an astute listener and interpreter of client needs, as well as architect of brand, marketing and creative solutions to those client needs. He represents a rare mix of strategic vision, productivity and passion for his work, and he sets a great example for any team he leads.”